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Saturday 26 June 2021

AAUA Department of Mass Communication Celebrates 14th Press Week

Launches Departmental Magazine

The Head of Department, Dr. Babatunde Oyinade launching the magazine

Friday Omosola

Press week is an annual celebration of the National Association of Mass Communication Students(NAMACOS), Adekunle Ajasin University, Akungba-Akoko.

The one-week-long event is usually held in the second semester of every academic session and is marked with activities such as old school days, cultural day, public lecture and symposium, games, award and dinner party, and thanksgiving service. This year's celebration wasn't an exception as students explored different social activities for 5 days.



Old School Day

The celebration kick-started with the old school day on the 7th of June. Students of the department dressed in secondary school uniforms, as they trooped out en mass to mark the day.

After the assembly was done, the students were led by the association president, Ikulajolu Adesola, and matched from the department situated at the small gate entrance around the campus to showcase and inform the general about the commencement of the 14th press week.


Cultural Day

The second day of the press week was marked with cultural dressings and activities. The day was dedicated mainly to showcase the beauty of African cultures.

This year's cultural day featured the presentation of 8 African cultures by the 100 level students of the department.

The display was in partial fulfillment of the Africa communication system (ACS), a course designed to teach cultural practices in Africa countries.


Public Lecture and Symposium 

The Public lecture and symposium held on the third day was one of the high points of the week.

Experts from different aspects of Journalism in a panel session answered questions centered around the theme of the event- Beyond Grade; Meeting Demands of the  Media Industry

The Executive Director of Media career study, Mr. Lekan Otufodunrin via a virtual lecture noted that students of the Department of Mass Communication enjoined students to identify their areas of interest and thrive in them.

"Most students study simply to get good grades. I think, somehow the educational system overemphasizes how to make good grades. However, students should understand and appreciate the areas in which they are interested and capable of excelling".

Also, a fact-checking journalist with Agence France Press, Mr. Segun Olakoyenikan, stated that school is not just about the grades, and there is a great deal to be learned along the way.

"You must have the practical knowledge and be able to prove it. Back in our days, newspaper cuttings or work done in broadcast organizations were added advantage for a media job applicant, but now, considering that the state of the media is disrupted by technology and being strangulated by the economy you need to be industry-ready, there is no room for learners. You need to have evidence that you have done a bit of campus journalism or taken advantage of the various platforms to publish or broadcast. The experience media organizations will demand from you starts from now. Start preparing by having loads of links of your publications or broadcasts."

 He urged students to build more passion for the profession.

According to him, "Students need to read widely and be knowledgeable not only about current issues but new developments. You must develop a global mindset and be ready to take up challenges you may be presented within your efforts to breakthrough in the industry. Learn to take online courses and attend professional conferences. However, beyond the grades, you need what it takes to meet the demands of the media industry either as a job seeker or to manage your platform"

In the same vein, a communication consultant, Lulu Fawehinmi, advised that students should familiarize themselves with Information Communication Technology (ICT) system, which he described as being broad, and growing faster than imagined.

Furthermore, he urged the students to be conscious and embrace the habit of seeing life beyond grades and certificates, which can not earn them a job after graduation.

In his admonition, Mr. Shola Ilesanmi, a freelance journalist with the British Broadcasting Corporation and Agence France Press, noted that students studying Mass Communication are likely to perform better in the industry.

However, he noted that professional skills are required to compete in the industry.

He noted, "Trying hard when you do not need to, or when it is especially hard is a valuable life skill. If you allow yourself to be motivated only by the possibility of getting a top grade, you will struggle in the parts of life where grades don't exist, or where you will never be more than possibly good,  but where you need do the thing all the same. Learning to motivate yourself when there is no immediate payoff is something that will pay dividends later in life."

Moreover, Mr. Olumide Olamide of Empire Radio cited the lack of adequate facilities, equipment, and personnel as problems stopping Nigerian universities from effectively teaching the practical aspects of the course as expected and stipulated in the curriculum of the National University Commission(NUC).

He further urged campus journalists to embrace the habit of starting small, thinking big, and not considering money first.

Mr. Saheed Ibrahim of the Hope Newspaper emphasized that students must be opened to opportunities, training, information, networking, professional bodies, and structures upon graduation.

He added, "Even if you are not sure of the career you want to pursue, most work experience will show future employers that you can be punctual, responsible, and work with others"

In addition, Mr. Abiodun Adewale of Ondo State Radiovision Corporation (OSRC ) noted that students should maintain objectivity in any industry they find themselves in the nearest future.

Also, The Herald, a magazine written and published by members of the department was launched at the event. 


Indoor Games Day.

It was a fun moment on Thursday as representatives from different groups engaged in indoor games such as draught, pes, jokers, scrabble, cheese.


 Awards and Dinner Night

Day 5 of the press week was dinner and award night. 

Award categories included awards couple of the year, most beautiful, most brilliant, poet of the year, writer of the year, amongst others.


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