AI is No Threat to Journalism, Expert Says at NAMACOS Press Week

By Nimatallah Aliyu

Prof. Olatunji dismisses fears of job replacement, advocates technology adoption and AI literacy for future journalists

An Artificial Intelligence (AI) expert and President of an AI organisation, Professor Adams Olatunji, has urged journalists and communication professionals to embrace Artificial Intelligence as a tool for improving media practice rather than viewing it as a threat to their profession.

Professor Olatunji made the call while delivering a goodwill message during the fourth-day lecture of the National Association of Mass Communication Students (NAMACOS) Press Week at Adekunle Ajasin University, Akungba-Akoko (AAUA), where he served as a special guest.

Addressing students, lecturers and media practitioners, the AI expert dismissed the widespread belief that Artificial Intelligence would replace journalists. 

According to him, AI is designed to enhance productivity and efficiency, stressing that "communicators who embrace AI will replace those who refuse to adapt." He further announced plans to collaborate with the Department of Mass Communication to promote AI literacy and improve students' access to emerging technologies.

Earlier, the representative of the Chairman of the Nigeria Union of Journalists (NUJ), Ondo State Council, Mr. Adegboye Ado, commended the department for organising the lecture and encouraged students to use Artificial Intelligence responsibly in advancing journalism and communication.

During the panel session, Mr. Adeshola Ikulajolu and Dr. Abimbola also encouraged students to see AI as a complementary tool capable of improving journalistic practice without compromising the ethics and principles of the profession.

The event featured the presentation of awards to distinguished personalities in recognition of their contributions to journalism, media development and public service. 

Professor Olatunji received an Award of Excellence, while veteran broadcaster Mr. Dayo Duyile was honoured with the Distinguished Media Icon Award. 

Other recipients included Hon. Ifedoluwa Oyediran, who received the Legislative Leadership Award, alongside several other personalities recognised for their outstanding service to the media profession.

Speaking after the lecture, students described the session as enlightening and impactful. 

A Mass Communication student, Oludele Olalade said: "the lecture broadened my understanding of the four media specialisations and changed my perception of public relations and advertising."

Another student, Busari Faesololajuwola, noted that the programme deepened his appreciation of broadcast journalism, "particularly the importance of timeliness in news reporting," while commending the proposed collaboration between Professor Olatunji's AI foundation and the department.

The lecture formed part of activities marking the Department of Mass Communication's 2026 Press Week, aimed at exposing students to contemporary issues shaping journalism and strategic communication in the digital age.